The result to aim for
At the business department of Laitik, employees start from the product sheet (milk, cream) and ask ChatGPT to turn it into benefits and then into user benefits – a more complex passage than the sheet itself.
What was done
Le Journal des Entreprises (Virginie Monvoisin, December 9, 2025), same interview. "They have a product record, but it has to be turned into benefits and then into user benefits, which is more complex. Watch price skim milk in supermarket: out of title. Distinct from writing quality processes. No arguments or conversion rates are published.
Before you start
Tool cited by the source: ChatGPT. Fill in the bracketed items: [composition, usages], [acheteur]. Strip confidential data that is not needed and check your tool’s access terms. Features and plans can change.
The method, in three steps.
Gather the context
Spot the bracketed items in the prompt (
[composition, usages],[acheteur]) and prepare what they ask for.Adapt the prompt
Copy the prompt below, replace the bracketed items, then paste it into ChatGPT.
Reread before using
Reread the result, correct it if needed and keep the final decision. Caveats are detailed below.
Your starting point.
Replace the bracketed items, then adapt the proposal to your situation. This prompt is written by the iadujour desk It is not a quotation from the source.
Product sheet (facts): [composition, usages]. Audience: [acheteur]. Proposes an argument in 10 lines: advantage → profit. Only from the record. No invents any allegations.
What deserves your attention
Proof level: Testimony published by an identified source. Source checked on 10 November 2026. Use described by the source, not tested by the desk. Original summary written by iadujour.fr: figures and claims are the source’s; the prompt is a desk proposal, not a quotation.
Comments.
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