The result to aim for
Marion de Robillard, world marketing and communication director of Qonto, connected Dust (RAG) to the Internal Concept, then marketing bots to produce first content bases and adapt them from one country to another — from 4 to 8 markets.
What was done
Open Garden (May 6, 2025) KPI targeted: part of the content that "integrates AI at some point," so that teams would no longer always go through the content pole. Framework and bots for "less technical" content; "very few content produced exclusively via AI". Half of the spot of the next TV campaign made via the AI (full IA, mixed, IRL scenes). GEO audit of positions in LLM; Wikipedia maintained; the Finpal community is cited as well referenced. Customer service: bot on simple cases. POC previewed on the variations of creative assemblies.
Before you start
Tool cited by the source: Dust. Fill in the bracketed items: [coller], [pays]. Strip confidential data that is not needed and check your tool’s access terms. Features and plans can change.
The method, in three steps.
Gather the context
Spot the bracketed items in the prompt (
[coller],[pays]) and prepare what they ask for.Adapt the prompt
Copy the prompt below, replace the bracketed items, then paste it into Dust.
Reread before using
Reread the result, correct it if needed and keep the final decision. Caveats are detailed below.
Your starting point.
Replace the bracketed items, then adapt the proposal to your situation. This prompt is written by the iadujour desk It is not a quotation from the source.
Source text (Market A): [coller]. Target market: [pays]. Local specifications: [coller]. Brand tone: [coller]. Proposes a first 120-word base. List 5 points that a copywriter must reframe. No offer.
What deserves your attention
Proof level: Testimony published by an identified source. Source checked on 10 November 2026. Use described by the source, not tested by the desk. Original summary written by iadujour.fr: figures and claims are the source’s; the prompt is a desk proposal, not a quotation.
Useful skills
Official skills on the same task, paired by the desk: they are not part of the described case.
- Transforming a conversation or note to a page Structured conceptOpenAI · Capture conversations and decisions in structured Concept pages.
- Prepare a meeting (agenda, preread) from ConceptOpenAI · Prepares meeting materials based on the Notion context and further research.
- Synthesize multiple pages Notion as a brief or reportOpenAI · Search Notion and synthesize it into structured documentation.
- Transform a specification Concept into plan, tasks and follow-upOpenAI · Transforms specifications into implementation plans, tasks and progress monitoring.
Comments.
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