Produce the content of the Qashqai, Micra and Silence S04 campaigns with theIA, at Nissan

What was done

Strategies (Didier Si Ammour, September 24, 2025), same interview. Musy: "The multiplication of channels requires three or four times more content than before for a campaign and to adapt it to different platforms." For the Qashqai (September) and Micra (October) campaigns, "many content has been designed in this way". On the site, "for our small electric car without a license, Silence S04, all the video content proposed was created with the AI". She insists on internal education and the test & learn: "Everyone wants to do AI, but the goal is that it brings value to the existing and to the client". No assets or views are published. Distinct from the e-POWER bot from the previous sheet.

Before you start

Tool cited by the source: General IA (unnamed); other tools cited: generative AI. Fill in the bracketed items: [modèle, dates, canaux], [coller]. Strip confidential data that is not needed and check your tool’s access terms. Features and plans can change.

The method, in three steps.

1. 01

   Gather the context

   Spot the bracketed items in the prompt ([modèle, dates, canaux], [coller]) and prepare what they ask for.

2. 02

   Adapt the prompt

   Copy the prompt below, replace the bracketed items, then paste it into the AI assistant you use. The cited tool (General IA (unnamed)) is not necessarily available to the public..

3. 03

   Reread before using

   Reread the result, correct it if needed and keep the final decision. Caveats are detailed below.

Your starting point.

Replace the bracketed items, then adapt the proposal to your situation. This prompt is written by the iadujour desk It is not a quotation from the source.

Campaign brief (facts): [modèle, dates, canaux]. Legal constraints: [coller].

Proposes 8 variations (title + 40 words) depending on the channel. Do not invent any consumption, no prices, no equipment.

What deserves your attention