THE MEDIA FOR AI THAT ACTUALLY HELPS.English edition · Understand & take action
Spotted on the web

Enrich product sheets and taxonomy by LLM and image recognition, at Decathlon

Use described publicly by Hubvisory — Gaël Demenet (Decathlon) (17 December 2025), summarised by the desk. Not tested by iadujour.

The result to aim for

Gaël Demenet, Global VP Data & Analytics at Decathlon, describes cases of GenAI passed to scale: automatic enrichment of product data sheets and taxonomy via LLM and image recognition, with human validation. Gains are first measured in efficiency, then in SEO and conversion.

What was done

Hubvisory, AI Leader Stories (17 December 2025). Restraint: enrich product sheets e-commerce. Distinct SEO content (same URL). Recommendation CRM and scoring offer: off title. No volume of records is published. Limit 3/URL.

Before you start

Tool cited by the source: LLM + reconnaissance d’image (Decathlon); other tools cited: LLM. Fill in the bracketed items: [coller]. Strip confidential data that is not needed and check your tool’s access terms. Features and plans can change.

The method, in three steps.

  1. Gather the context

    Spot the bracketed items in the prompt ([coller]) and prepare what they ask for.

  2. Adapt the prompt

    Copy the prompt below, replace the bracketed items, then paste it into the AI assistant you use. The cited tool (LLM + reconnaissance d’image (Decathlon)) is not necessarily available to the public..

  3. Reread before using

    Reread the result, correct it if needed and keep the final decision. Caveats are detailed below.

Your starting point.

Replace the bracketed items, then adapt the proposal to your situation. This prompt is written by the iadujour desk It is not a quotation from the source.

The prompt to customise
Sport attributes (facts): [coller]. Photo (which is visible): [coller].

Proposed taxonomy + 8 attributes. Do not invent any standard. If the image doesn't show a data, say it.

What deserves your attention

An attribute read on an image is not the specification. Cut sizes, standards and targeted sport before publication.
Origin of the case. Use described publicly by Hubvisory — Gaël Demenet (Decathlon) (17 December 2025).
Proof level: Testimony published by an identified source. Source checked on 11 November 2026. Use described by the source, not tested by the desk. Original summary written by iadujour.fr: figures and claims are the source’s; the prompt is a desk proposal, not a quotation.
TO GO FURTHER

Other ideas to put to work.

The whole Marketing theme
Marketing

Make sure AI assistants understand your establishment

A group of six Parisian boutique hotels have integrated AI into their tools, and learn from it: you must now be well described for conversational assistants, not just for Google.

Tool: CRM and AI toolsType: Spotted
DISCUSSION

Comments.

A field note, a question, a precision on this use case? Comments are reviewed before publication.

Published comments

Loading comments…

    Leave a comment

    Moderation charter. Every comment is reviewed before publication. We refuse hate speech, insulting or discriminatory language, advertising, spam and promotional links, off-topic posts and other people’s personal data.