The result to aim for
Carole Feleppa, marketing director of Ikea France, has developed with VML an AI model (about 20 features) to target the newsletters of 12 million Family members: +12% of buyers and +10% of income attributed to a classic newsletter.
What was done
Strategies (24 September 2025). Other uses cited: the Ikea Kreativ app (870,000 users/year, fivefold use in two years, 3.5 returns on average per project); the MyAIportal internal portal for 12,000 employees in France, with a charter, first for marketing (data diagnostic, social sources). A v2 of the CRM model is expected (~200 features).
Before you start
Tool cited by the source: Predictive Model (VML) / MyAIportal; other tools cited: Predictive model and MyAIportal. Gather the information the prompt asks for. Strip confidential data that is not needed and check your tool’s access terms. Features and plans can change.
The method, in three steps.
Gather the context
Gather the information described in the prompt.
Adapt the prompt
Copy the prompt below, replace the bracketed items, then paste it into the AI assistant you use. The cited tool (Predictive Model (VML) / MyAIportal) is not necessarily available to the public..
Reread before using
Reread the result, correct it if needed and keep the final decision. Caveats are detailed below.
Your starting point.
Replace the bracketed items, then adapt the proposal to your situation. This prompt is written by the iadujour desk It is not a quotation from the source.
Permitted characteristics (without sensitive data): Objective: Offers 8 setting rules and 3 messages. No invents any purchase. List what the DPO needs to see.
What deserves your attention
Proof level: Testimony published by an identified source. Source checked on 10 November 2026. Use described by the source, not tested by the desk. Original summary written by iadujour.fr: figures and claims are the source’s; the prompt is a desk proposal, not a quotation.
Comments.
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