THE MEDIA FOR AI THAT ACTUALLY HELPS.English edition · Understand & take action
Spotted on the web

Propose two pre-written ad versions to each mandate, in real estate iad

Use described publicly by Immobil-IA — Olivier Descamps (iad France) (27 July 2026), summarised by the desk. Not tested by iadujour.

The result to aim for

Olivier Descamps, managing director of the French Real Estate Council, describes the AI integrated into the tools of real estate advisors: at the time of the takeover, two versions of the announcement are generated automatically, "nearly never repeated as is", basis that the advisor enriches.

What was done

Immobil-IA (Cassandre Tarvic, 27 July 2026). "When an advisor gets a mandate, we automatically offer two pre-written ad versions. They are almost never repeated as they are: they serve as a basis, which the adviser enriches and adapts. Distinct of photo quality and home staging (next page). No ads or click rates are published. Visiting CR dictated: "tomorrow" — out of print.

Before you start

Tool cited by the source: IA (advertises iad, not named); other tools cited: generative AI. Gather the information the prompt asks for. Strip confidential data that is not needed and check your tool’s access terms. Features and plans can change.

The method, in three steps.

  1. Gather the context

    Gather the information described in the prompt.

  2. Adapt the prompt

    Copy the prompt below, replace the bracketed items, then paste it into the AI assistant you use. The cited tool (IA (advertises iad, not named)) is not necessarily available to the public..

  3. Reread before using

    Reread the result, correct it if needed and keep the final decision. Caveats are detailed below.

Your starting point.

Replace the bracketed items, then adapt the proposal to your situation. This prompt is written by the iadujour desk It is not a quotation from the source.

The prompt to customise
Terms of reference (facts, without address) : Ton:

Proposes two 90-word announcements. Invent no surface or price.

What deserves your attention

An advertisement generated is not the mandate. Read DPE, surface, prices and fees before publication.
Origin of the case. Use described publicly by Immobil-IA — Olivier Descamps (iad France) (27 July 2026).
Proof level: Testimony published by an identified source. Source checked on 10 November 2026. Use described by the source, not tested by the desk. Original summary written by iadujour.fr: figures and claims are the source’s; the prompt is a desk proposal, not a quotation.
TO GO FURTHER

Other ideas to put to work.

The whole Marketing theme
Marketing

Make sure AI assistants understand your establishment

A group of six Parisian boutique hotels have integrated AI into their tools, and learn from it: you must now be well described for conversational assistants, not just for Google.

Tool: CRM and AI toolsType: Spotted
DISCUSSION

Comments.

A field note, a question, a precision on this use case? Comments are reviewed before publication.

Published comments

Loading comments…

    Leave a comment

    Moderation charter. Every comment is reviewed before publication. We refuse hate speech, insulting or discriminatory language, advertising, spam and promotional links, off-topic posts and other people’s personal data.