Translate editorial line into assistants so that each team writes just

What was done

In an article published on 19 March 2026 on BlaBlaCar's blog, the team leader Content tells how the arrival of language models has moved the profession: writing now accounts for only about 20% of the team's time, the rest being dedicated to strategy, principles documentation and system design. For interfaces, UX writing rules have been translated into prompts, instructions and examples: designers and product managers generate a first version in English and evolve it alone, then the revisions focus on content rather than grammar. The principles remain available in NotebookLM.For the brand, the tone and message rules have been formalized in assistants used by CRM teams and local marketing for emails, notifications and messages; The time to write campaigns is sometimes divided by two according to the article. Translation, on more than 30 markets, has also been rethought with the AI: by 2025, translation costs would have fallen by about 27 per cent and delays by 22 per cent. The author also describes the difficulty for a team attached to writing to agree to write less.

Before you start

Tool cited by the source: ChatGPT; other tools cited: Gemini and NotebookLM. Gather the information the prompt asks for. Strip confidential data that is not needed and check your tool’s access terms. Features and plans can change.

The method, in three steps.

1. 01

   Gather the context

   Gather the information described in the prompt.

2. 02

   Adapt the prompt

   Copy the prompt below, replace the bracketed items, then paste it into ChatGPT, Gemini or NotebookLM.

3. 03

   Reread before using

   Reread the result, correct it if needed and keep the final decision. Caveats are detailed below.

Your starting point.

Replace the bracketed items, then adapt the proposal to your situation. This prompt is written by the iadujour desk It is not a quotation from the source.

Here is our editorial charter:

From this brief: [objective of the message, public, channel (e-mail, notification, d-app display), constraints], drafts 3 proposals in accordance with the charter.
For each, indicate in one line what rule of the charter it applies. Report any point in the brief that conflicts with the charter instead of deciding alone.

What deserves your attention