The result to aim for
Mathieu Delcourt, International Director of Brand and Media at Carrefour, commissioned by Prodigious the entire TV and digital production of the back-to-school campaign — including human beings, remaining human voices — tested among 450 people.
What was done
mediaCom Deployment France, Italy, Spain, Belgium, Poland, Romania. Classic message ("the best offers are at Carrefour"; original creation of children and products. Only one person from the panel spotted the AI. Cost gains "to the objectives", without published figure; the validation time is not the production time. Other campaigns in preparation (Black Friday, toy, linen). Radio IA deemed too robotic.
Before you start
Tool cited by the source: IA generative (prodigious production / Publicis); other tools cited: generative AI. Fill in the bracketed items: [pays, offres réellement en rayon, interdits], [coller]. Strip confidential data that is not needed and check your tool’s access terms. Features and plans can change.
The method, in three steps.
Gather the context
Spot the bracketed items in the prompt (
[pays, offres réellement en rayon, interdits],[coller]) and prepare what they ask for.Adapt the prompt
Copy the prompt below, replace the bracketed items, then paste it into the AI assistant you use. The cited tool (IA generative (prodigious production / Publicis)) is not necessarily available to the public..
Reread before using
Reread the result, correct it if needed and keep the final decision. Caveats are detailed below.
Your starting point.
Replace the bracketed items, then adapt the proposal to your situation. This prompt is written by the iadujour desk It is not a quotation from the source.
Background (facts): [pays, offres réellement en rayon, interdits]. Ton: [coller]. Offers 3 storyboards of 8 plans. Invent no price or real child face. List what the DA must validate.
What deserves your attention
Proof level: Testimony published by an identified source. Source checked on 10 November 2026. Use described by the source, not tested by the desk. Original summary written by iadujour.fr: figures and claims are the source’s; the prompt is a desk proposal, not a quotation.
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