The result to aim for
Till Arrousseau, creative director of Steve's agency, recounts the passage of Midjourney (Beta version) and then ChatGPT in the agency: first models, then the rest of the creative functions. Today, all models are generated with the help of AI tools.
What was done
Influencia (Frédéric Thérin, October 13, 2025). Restraint: creative models. Panel : Midjourney, Runway, ElevenLabs, Kling, Veo3, Luma. Distinct of the 80% social content and the film The Bradery (same URL). "The IA allows to automate Tasks that are often not interesting to do". Limit 3/URL.
Before you start
Tool cited by the source: Midjourney / ChatGPT; other tools cited: Midjourney, ChatGPT and Runway. Fill in the bracketed items: [marque, promesse, format, interdits]. Strip confidential data that is not needed and check your tool’s access terms. Features and plans can change.
The method, in three steps.
Gather the context
Spot the bracketed items in the prompt (
[marque, promesse, format, interdits]) and prepare what they ask for.Adapt the prompt
Copy the prompt below, replace the bracketed items, then paste it into ChatGPT.
Reread before using
Reread the result, correct it if needed and keep the final decision. Caveats are detailed below.
Your starting point.
Replace the bracketed items, then adapt the proposal to your situation. This prompt is written by the iadujour desk It is not a quotation from the source.
Brief: [marque, promesse, format, interdits]. Proposes 3 mock-up directions (decoration, light, text). No claim made. List what the DA needs to touch by hand.
What deserves your attention
Proof level: Testimony published by an identified source. Source checked on 11 November 2026. Use described by the source, not tested by the desk. Original summary written by iadujour.fr: figures and claims are the source’s; the prompt is a desk proposal, not a quotation.
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