The result to aim for
The same CMO of Alan cites an internal tool supported by Scenario for mascot visuals (Runway, Midjourney too), "15 % of our commercials" with AI, and quick SEOs that have "reduced our production cost by 57 %"—human is finalizing.
What was done
Open Garden (Nicolas Jaimes, May 15, 2025), same interview. "No more need to go through a designer" for content featuring the mascot; proprietary tool "backed to Scenario", plus Runway and Midjourney. "Today, it's about 15% of our commercials that incorporate AI, whether it's on the visual part or the text part. SEO: "reduces our production cost by 57% by developing prompts to initiate content creation, while leaving it to humans to finalize the details. But it is not that we have abolished posts. Distinct from dirty/marketing productivity.
Before you start
Tool cited by the source: Scenario / Runway / Midjourney / prompts SEO; other tools cited: Midjourney and generative AI. Fill in the bracketed items: [offre, ton, interdits], [Instagram / page SEO]. Strip confidential data that is not needed and check your tool’s access terms. Features and plans can change.
The method, in three steps.
Gather the context
Spot the bracketed items in the prompt (
[offre, ton, interdits],[Instagram / page SEO]) and prepare what they ask for.Adapt the prompt
Copy the prompt below, replace the bracketed items, then paste it into the AI assistant you use. The cited tool (Scenario / Runway / Midjourney / prompts SEO) is not necessarily available to the public..
Reread before using
Reread the result, correct it if needed and keep the final decision. Caveats are detailed below.
Your starting point.
Replace the bracketed items, then adapt the proposal to your situation. This prompt is written by the iadujour desk It is not a quotation from the source.
Brief: [offre, ton, interdits]. Channel: [Instagram / page SEO]. Proposes an 80-word post and an 8-H2 article plan. Do not invent any health guarantees or tariffs.
What deserves your attention
Proof level: Testimony published by an identified source. Source checked on 10 November 2026. Use described by the source, not tested by the desk. Original summary written by iadujour.fr: figures and claims are the source’s; the prompt is a desk proposal, not a quotation.
Comments.
A field note, a question, a precision on this use case? Comments are reviewed before publication.
Published comments
Loading comments…
Leave a comment
Moderation charter. Every comment is reviewed before publication. We refuse hate speech, insulting or discriminatory language, advertising, spam and promotional links, off-topic posts and other people’s personal data.