AI USE CASES YOU CAN REUSE.English edition · Individuals, independents, small businesses
Spotted on the web

Produce an advertising campaign report using live data from multiple platforms

Use described publicly by Anthropic (claude.com) — Supermetrics (accessed in November 2026 (undated page)), summarised by the desk. Not tested by iadujour.

The result to aim for

Supermetrics, the publisher of marketing data connectors, linked his data to a d

What was done

According to the case study published by Anthropic, the marketer asks his question in the conversation; The assistant questions Supermetrics tools, which return standardized data from hundreds of sources, each number accompanied by its source and time stamp, and then recommends actions. The Layer agency (25 people, Norway) charged ten hours for a five-source report; with the connector, this work takes twenty minutes, and its validation over several weeks of actual data did not detect any hallucination depending on the source. With user agreement, the wizard can also create, suspend or modify campaigns on Google Ads, Meta, Microsoft Advertising, TikTok, LinkedIn and Snapchat; Nothing is put online without human approval.Internally, the Supermetrics technical team also uses the code agent on its own software and during incidents.

Before you start

Tool cited by the source: Claude Cowork; other tools cited: Claude. Fill in the bracketed items: [nom], [plateformes], [joindre]. Strip confidential data that is not needed and check your tool’s access terms. Features and plans can change.

The method, in three steps.

  1. Gather the context

    Spot the bracketed items in the prompt ([nom], [plateformes], [joindre]) and prepare what they ask for.

  2. Adapt the prompt

    Copy the prompt below, replace the bracketed items, then paste it into Claude Cowork or Claude.

  3. Reread before using

    Reread the result, correct it if needed and keep the final decision. Caveats are detailed below.

Your starting point.

Replace the bracketed items, then adapt the proposal to your situation. This prompt is written by the iadujour desk It is not a quotation from the source.

The prompt to customise
Here are the campaign data of the month for customer [nom], exported from [plateformes], with their extraction date: [joindre].

Prepare the monthly report:
- synthesis in 5 lines
- table by platform: expenses, impressions, clicks, conversions, cost per conversion
- 3 observations explained by the figures
- 3 recommendations, without changing anything in the accounts
Indicates the source and date of each digit; reports gaps between platforms instead of smoothing them.

What deserves your attention

In a customer report, each digit must be traceable to its original platform and date; any change in the budget campaign remains subject to validation.
Origin of the case. Use described publicly by Anthropic (claude.com) — Supermetrics (accessed in November 2026 (undated page)).
Proof level: Statement by the tool’s publisher. Source checked on 10 November 2026. Use described by the source, not tested by the desk. Original summary written by iadujour.fr: figures and claims are the source’s; the prompt is a desk proposal, not a quotation.
TO GO FURTHER

Other ideas to put to work.

The whole Marketing theme
Marketing

Make sure AI assistants understand your establishment

A group of six Parisian boutique hotels have integrated AI into their tools, and learn from it: you must now be well described for conversational assistants, not just for Google.

Tool: CRM and AI toolsType: Spotted
DISCUSSION

Comments.

A field note, a question, a precision on this use case? Comments are reviewed before publication.

Published comments

Loading comments…

    Leave a comment

    Moderation charter. Every comment is reviewed before publication. We refuse hate speech, insulting or discriminatory language, advertising, spam and promotional links, off-topic posts and other people’s personal data.