AI USE CASES YOU CAN REUSE.English edition · Individuals, independents, small businesses
Spotted on the web

From 1,500 to 2,500 products per year, at Drawer.fr

Use described publicly by Relation Client Mag — Vincent Mazzucco (Drawer.fr) (24 May 2024), summarised by the desk. Not tested by iadujour.

The result to aim for

Vincent Mazzucco, COO and IOC of Drawer.fr (e-shop of furniture and decor), connected the general AI to Akeneo to publish descriptions without recruiting an army of editors. The annual production of plugs increased from 1,500 to 2,500, or about 60% more efficiency.

What was done

Client relationship Mag (Matis Demazeau, 24 May 2024), Unlock Paris 2024. Management: Generate product sheet descriptions. Distinct cultural adaptation (same URL) and Mobivia (same URL). "It will always require collaborators to check if the generated text is in line. » Ceiling 3/URL.

Before you start

Tool cited by the source: IA general (Akeneo); other tools cited: generative AI and Akeneo. Fill in the bracketed items: [dimensions, matière, usage], [catalogue]. Strip confidential data that is not needed and check your tool’s access terms. Features and plans can change.

The method, in three steps.

  1. Gather the context

    Spot the bracketed items in the prompt ([dimensions, matière, usage], [catalogue]) and prepare what they ask for.

  2. Adapt the prompt

    Copy the prompt below, replace the bracketed items, then paste it into the AI assistant you use. The cited tool (IA general (Akeneo)) is not necessarily available to the public..

  3. Reread before using

    Reread the result, correct it if needed and keep the final decision. Caveats are detailed below.

Your starting point.

Replace the bracketed items, then adapt the proposal to your situation. This prompt is written by the iadujour desk It is not a quotation from the source.

The prompt to customise
Furniture attributes (facts): [dimensions, matière, usage]. Ton: [catalogue].

Write a description 120 words. Do not invent any dimension. If a standard is missing, say so.

What deserves your attention

The 2,500 cards and 60% come from the sign. Read dimensions, materials and standards before posting: hallucination is possible.
Origin of the case. Use described publicly by Relation Client Mag — Vincent Mazzucco (Drawer.fr) (24 May 2024).
Proof level: Testimony published by an identified source. Source checked on 11 November 2026. Use described by the source, not tested by the desk. Original summary written by iadujour.fr: figures and claims are the source’s; the prompt is a desk proposal, not a quotation.
TO GO FURTHER

Other ideas to put to work.

The whole Marketing theme
Marketing

Make sure AI assistants understand your establishment

A group of six Parisian boutique hotels have integrated AI into their tools, and learn from it: you must now be well described for conversational assistants, not just for Google.

Tool: CRM and AI toolsType: Spotted
DISCUSSION

Comments.

A field note, a question, a precision on this use case? Comments are reviewed before publication.

Published comments

Loading comments…

    Leave a comment

    Moderation charter. Every comment is reviewed before publication. We refuse hate speech, insulting or discriminatory language, advertising, spam and promotional links, off-topic posts and other people’s personal data.