AI USE CASES YOU CAN REUSE.English edition · Individuals, independents, small businesses
Spotted on the web

Generate current insurance content for SEO at Leocare

Use described publicly by Stratégies — Christophe Dandois (Leocare) (24 September 2025), summarised by the desk. Not tested by iadujour.

The result to aim for

The same Leocare leader uses AI in advertising: more campaigns, less expensive, and pages generated as soon as an insurance subject (bed pins, floods) appears in the media, making it a SEO lever.

What was done

Strategies (Didier Si Ammour, September 24, 2025), same interview. Dandois: the AI "provides responsiveness and productivity"; "We produce more campaigns, more creative and less expensive." When a subject of assurance arises in the media — he cites the invasion of bed bugs or floods — the team "generates content to communicate about our offers and prices". "It's valuable to turn these issues into SEO levers and increase brand visibility." No volume of pages or traffic is published. Distinct from the client chatbot described in the previous sheet.

Before you start

Tool cited by the source: General IA (unnamed); other tools cited: generative AI. Fill in the bracketed items: [coller], [garanties, prix, exclusions], [à vérifier]. Strip confidential data that is not needed and check your tool’s access terms. Features and plans can change.

The method, in three steps.

  1. Gather the context

    Spot the bracketed items in the prompt ([coller], [garanties, prix, exclusions], [à vérifier]) and prepare what they ask for.

  2. Adapt the prompt

    Copy the prompt below, replace the bracketed items, then paste it into the AI assistant you use. The cited tool (General IA (unnamed)) is not necessarily available to the public..

  3. Reread before using

    Reread the result, correct it if needed and keep the final decision. Caveats are detailed below.

Your starting point.

Replace the bracketed items, then adapt the proposal to your situation. This prompt is written by the iadujour desk It is not a quotation from the source.

The prompt to customise
Topic of the day: [coller]. Real offer (without inventing): [garanties, prix, exclusions].

Propose a SEO page map in 10 headings, then a chapter of 80 words. Brand [à vérifier] on any offer figure missing from the brief.

What deserves your attention

Director's marketing statement. A text generated on a disaster or infestation is not a tariff: read guarantees, exclusions and prices before publication, and do not invent an offer to stick to the news.
Origin of the case. Use described publicly by Stratégies — Christophe Dandois (Leocare) (24 September 2025).
Proof level: Testimony published by an identified source. Source checked on 10 November 2026. Use described by the source, not tested by the desk. Original summary written by iadujour.fr: figures and claims are the source’s; the prompt is a desk proposal, not a quotation.
TO GO FURTHER

Other ideas to put to work.

The whole Marketing theme
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Tool: CRM and AI toolsType: Spotted
DISCUSSION

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