The result to aim for
Jérôme Fauquembergue, Kiabi's innovation director, has made Midjourney, Imki and Heuritech available to the collections team. One of the purposes of the AIA is to create the moodboard — the atmosphere of clothing — and then to reprompt models, "a huge gain of time, and a gain of creativity".
What was done
Digital Review (12 December 2024), intervention at La Retail Tech. Gestle contained: moodboards of commercial collections. The designers are autonomous; a project may not result in a collection. Test also on content and merchandising: out of title. Limit 3/URL.
Before you start
Tool cited by the source: Midjourney / Imki / Heuritech; other tools cited: Midjourney, Imki and Heuritech. Fill in the bracketed items: [saison, public, couleurs, contraintes prix]. Strip confidential data that is not needed and check your tool’s access terms. Features and plans can change.
The method, in three steps.
Gather the context
Spot the bracketed items in the prompt (
[saison, public, couleurs, contraintes prix]) and prepare what they ask for.Adapt the prompt
Copy the prompt below, replace the bracketed items, then paste it into the AI assistant you use. The cited tool (Midjourney / Imki / Heuritech) is not necessarily available to the public..
Reread before using
Reread the result, correct it if needed and keep the final decision. Caveats are detailed below.
Your starting point.
Replace the bracketed items, then adapt the proposal to your situation. This prompt is written by the iadujour desk It is not a quotation from the source.
Brief collection: [saison, public, couleurs, contraintes prix]. Describe a moodboard in 12 lines (ambience, rooms, materials). Do not invent any non-brief material. List 5 variants to reprompt.
What deserves your attention
Proof level: Testimony published by an identified source. Source checked on 11 November 2026. Use described by the source, not tested by the desk. Original summary written by iadujour.fr: figures and claims are the source’s; the prompt is a desk proposal, not a quotation.
Comments.
A field note, a question, a precision on this use case? Comments are reviewed before publication.
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