The result to aim for
At AustraliaGAD advertising agency, David Leclabart tells of a film made last winter in Paris in three weeks thanks to the general AI, where it would have taken six months and more than one million euros; the cost was divided by eight.
What was done
Journal du Net (Luciana Uchôa-Lefebvre, 1 July 2025). David Leclabart, AACC Co-President and President of AustraliaGAD, describes the transition from an exploration phase to an use "where AI can be truly transformative". Figured example: production and post-production of a film, teams on site all senior (more than 25 years of artistic direction and editing experience), "professionals who know what had to ask the machine". He adds that a legal service specialized in AI has become indispensable, and that the best creative prompts come from seniors, "as a director will lead actors." The image or video tool is not named.
Before you start
Tool cited by the source: General IA (unnamed); other tools cited: generative AI. Fill in the bracketed items: [coller]. Strip confidential data that is not needed and check your tool’s access terms. Features and plans can change.
The method, in three steps.
Gather the context
Spot the bracketed items in the prompt (
[coller]) and prepare what they ask for.Adapt the prompt
Copy the prompt below, replace the bracketed items, then paste it into the AI assistant you use. The cited tool (General IA (unnamed)) is not necessarily available to the public..
Reread before using
Reread the result, correct it if needed and keep the final decision. Caveats are detailed below.
Your starting point.
Replace the bracketed items, then adapt the proposal to your situation. This prompt is written by the iadujour desk It is not a quotation from the source.
Brief film (without competing brand): [coller]. Constraints (duration, place, what already exists in rushes): [coller]. Proposes a production plan in 8 steps, 5 prompt instructions for a senior DA, and 4 legal points to have validated before release. Do not invent any visual presented as already shot.
What deserves your attention
Proof level: Testimony published by an identified source. Source checked on 10 November 2026. Use described by the source, not tested by the desk. Original summary written by iadujour.fr: figures and claims are the source’s; the prompt is a desk proposal, not a quotation.
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